OldTown, the leading brand in white coffee in Malaysia, has shed its boring image in the ready-to-drink (RTD) coffee segment with the launch of two new products. The two new flavours are hazelnut and salted caramel and are only exclusively available at 7-Eleven Malaysia.
Salted caramel RTD coffee is something new to the local RTD coffee market, which helps OldTown to stand out in the crowded shelf. However, salted caramel is nothing new in foodservice.
