Suntory PepsiCo has brought its Boss coffee brand into Vietnam with the launch of two new Boss ready-to-drink (RTD) canned coffee (180ml). Available in two variants black coffee and milk coffee, the new beverages offer young and busy Vietnamese consumers with a taste of Japanese-quality coffee.
To establish its Japanese origin, the Boss TVC features a person that looks like a Japanese wielding a Japanese sword in a traditional Japanese house. The story about the Boss Coffee brand is also communicated on pack with 25 years of experience from Japan.
The drink is sweetened with sugar and acesulfame potassium with the sugar content for both variants at 4.4g/100ml.