Nestle Vietnam has introduced La Vie in glass bottle packaging. La Vie is Vietnam’s number 1 mineral water brand, according to Nielsen data. The launch of La Vie Glass allows the brand to better target foodservice and hotels where water in glass packaging can fetch a higher price.
La Vie Glass is also available at Ân Nam Gourmet supermarket, which has announced that it would stop giving out free shopping bag from 6 January 2020. The recommended selling price at Ân Nam Gourmet is VND 19,000 for 450ml and VND 26,000 for 750ml.
With sustainability a major issue right now around the world, tackling plastic waste through reusable and recyclable glass bottle represents a step forward for Nestle Vietnam. The company has joined the not-for-profit Packaging Recycling Organization Vietnam (PRO Vietnam) in July 2019. PRO Vietnam’s ambition is that by 2030, all packaging material put into the market by its participating members shall be collected for recycling.