Home Country Malaysia New on-the-go Cowa coconut juice launched

New on-the-go Cowa coconut juice launched

This is the type of product that I have been hoping to appear in the market. The new 330ml Cowa coconut water comes in Tetra Prisma Aseptic with a plastic closure to lock in the freshness. The 100% natural juice drink is made by Linaco Manufacturing (M) Sdn Bhd, which is also the manufacturer of coconut cream powder, easy to cook premixed recipes and flavours and seasonings.

The picture below is the same Tetra Prisma Aseptic used for another coconut drink product by a different manufacturer. It just gives you an ideal of the pack.

Image taken from Tetra Pak website

Cowa coconut drink fills the gap in the on-the-go coconut juice segment in Malaysia. The existing coconut drink in the market are 1L carton pack (Tropicana), cans (Yeo’s) and PET plastic (Icetea Co Sdn Bhd). There is still no mainstream coconut juice in portable carton. Linaco has hit the right note by coming up with a 330ml coconut juice in a grab-and-go portable packaging.

To attract consumer attention, the packaging design needs to be improved. At the moment, it simply lacks the punch. In terms of price, it is sold at Village Grocer (Mont Kiara outlet) for RM 2.99. The taste is not too ideal and can be improvised further.

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