Ichitan, one of Thailand’s leading RTD tea producers, is celebrating Chinese New Year, the year of the rat, with auspicious greetings on the pack of its RTD herbal tea Yen Yen.
The greetings include wishes for good health, longevity and prosperity. The Chinese New Year pack is effective in attracting local consumers as well as Chinese tourists who are spending their holidays in Thailand. the CNY pack helps to reconnect herbal tea to its Chinese origin.
