BOSS Coffee, the coffee brand of Suntory PepsiCo Vietnam, has launched a new energy with real coffee to fuel your active lifestyle.
The new BOSS Energy Coffee (BOSS Tăng Lực Cà Phê) is crafted with extracts from premium Robusta beans, delivering natural caffeine to help you stay alert. It is fortified with B‑complex vitamins (B3, B6, B12) and inositol, supporting energy metabolism, reducing nervous tension, and maintaining endurance.
Coffee flavoured energy drink is popular in Vietnam and is a very established category thanks to brands like Wake-Up 247, which pioneers the coffee‑energy hybrid segment in the country.
BOSS Energy Coffee is a natural extension into the energy drink segment for the coffee specialist, created to capture new occasions and broaden relevance among consumers seeking alertness and focus through the energising properties of coffee, taurine and B‑complex vitamins.
Ingredients:
Carbonated water with CO₂, sugar, dextrose, maltodextrin, synthetic coloring (Caramel Class I, Caramel Class III, Caramel Class IV), acidity regulators (338, 331(iii), 452(i)), natural flavor blend, coffee‑like natural and synthetic flavor blend, synthetic energy drink flavor, caffeine, preservatives (211, 202), table salt (415), taurine, emulsifiers (900a, 472e), instant coffee (100 mg/L), synthetic sweetener (Acesulfame potassium 950), inositol, Vitamin B3, Vitamin B6, Vitamin B12.
