From iQIYI Original to Cross-Platform Hit: GRIYA Proves the Growing Power of Malaysian Storytelling
KUALA LUMPUR, 19 JUNE 2026 – What began as an ambitious iQIYI Original has
evolved into one of Malaysia’s most notable streaming success stories of the year.
iQIYI Original, Griya: Rahsia Seorang Lelaki was created with a clear vision: to
deliver a premium Malaysian drama that pushes creative boundaries while
showcasing the potential of locally developed IP.
Following its debut, Griya became one of the top-performing local dramas on iQIYI
Malaysia before expanding its reach to an even wider audience. The series
subsequently rose to become the No.1 title on Netflix Malaysia and remained among
the platform’s Top 5 TV Shows for six consecutive weeks — a rare achievement that
reflects the growing appeal of high-quality Malaysian content.
More than a ratings success, Griya has demonstrated how compelling local stories
can transcend platforms and connect with audiences wherever they choose to
watch.
Media have described Griya: Rahsia Seorang Lelaki as a refreshing addition to the
local drama landscape, standing out through its unique blend of psychological thriller,
mystery and emotional conflict — a genre combination rarely explored in Malay
dramas. The series has been praised for its suspense-driven storytelling and layered
character development, with each episode carefully crafted to keep audiences
questioning the truth behind its central mystery. Its unpredictable twists, emotional
intensity and darker psychological themes have helped distinguish Griya from more
conventional relationship-driven narratives, sparking strong interest and discussion
among viewers.
Dinesh Ratnam, Senior Managing Director of iQIYI Southeast Asia, said:
“The success of Griya demonstrates what can happen when strong local stories are
supported with the right creative ambition and investment. While audiences may
have discovered the series through different platforms, the journey began with a
belief that Malaysian stories deserve world-class production values and storytelling
standards.”
“We are incredibly proud of the response from viewers. Griya’s performance shows
that local IP can compete in today’s highly competitive streaming landscape and
create value not only for platforms, but also for creators, producers and the wider
entertainment industry.”
Zebedee De Costa, Head of Local Originals, iQIYI International Malaysia, added:
“We developed Griya to explore a genre that remains relatively underrepresented in
the local market. Today’s audiences consume content from around the world, which
naturally raises expectations for local productions. The response to Griya shows
there is strong demand for fresh storytelling and a willingness among audiences to
embrace something different.”
A New Chapter for Malaysian Originals
Beyond rankings and viewership milestones, Griya represents a broader opportunity
for Malaysian content creators. Its success reinforces the idea that local stories,
when paired with strong creative execution and production quality, can attract
mainstream audiences and travel beyond their original platform.
As audience expectations continue to evolve, iQIYI Malaysia remains committed to
investing in high-quality local originals that reflect the diversity, creativity and depth of
Malaysian storytelling. Building on the success of Griya, the platform aims to work
closely with local creators, writers and production partners to develop more premium
Malaysian content that resonates with audiences both at home and across the
region.
Through continued investment in original IP, iQIYI hopes to contribute to the growth
of Malaysia’s creative industry while bringing viewers fresh, compelling and culturally
relevant stories for years to come.
