Nescafe, Siam Esports and Garena have teamed up to organise Siam eSport Game Fest by Nescafe to raise the competitiveness of e-sports in Thailand. Players will be playing FIFA Online 4 with a chance to win THB 100,000. The final will be held on 1 March 2020.
Thailand recently won two gold medals from esports at the 2019 Southeast Asian Games in Manila.
The Nescafe RTD coffee helps to provide esports players with the mental alertness to compete for a prolong period. So far, FMCG brands in Southeast Asia have focused on collaborating with game publishers and gaming platforms to tap into esports. Having a specialised drink for gaming session is still an untapped opportunity in the region, which is home to millions of esports participants.