Ichitan has officially announced the launch of its latest RTD drink Thai Milk Green Tea in Indonesia on 14 February 2019. The 310ml drink is aimed at the 18-35-year-old segment. The new Thai Milk Green Tea is a combination of green tea and high quality skim milk. It combines green tea and Thai tea, both are currently popular with Indonesian consumers, with a hint of jasmine tea.
The company is confident to post a double-digit sales growth for 2020, said Johannes Yoslin, PT Ichi Tan Indonesia chief executive officer. He added that one more new product will be rolled out soon, reported Kontan.co.id.
Ichitan claimed its RTD tea is now the third most popular soft drink in the minimarket channel in terms of sales in 2019, a marked improvement from the 14th position when it first entered into the country in 2015.
Thai milk tea is a growth driver for Ichitan in Indonesia.