Mie Sejati is offering instant noodles with the authentic traditional taste of Makassar. The three flavours unique to Makassar are Toppa Lada (Savoury Spicy Beef), Pallu Mara (Sweet Milkfish in Sour Broth) and Pallu Kaloa (Savoury beef in Kluwak Broth). Kluwak (Pangium Edule) is a spice used in Indonesian cooking.
Innovating with local flavour is an ongoing trend in the instant noodle category. The new Mie Sejati’s instant noodles with Makassar flavours will prompt established players to explore more unique local flavours beyond the usual.