Bangkok–4 Aug 2020
Suntory PepsiCo Beverage (Thailand) Co. Ltd. (SPBT), the famous carbonated soft drink in Thailand and manufacturer of brand Pepsi, partnered with GrabFood, leader in food delivery platform in Thailand (Source: Kantar Worldpanel Research 2020*), for the second consecutive year to launch a striking campaign of the year “Pepsi x GrabFood” to provide customers with double numbers of promotions (more than 100,000 promotions in 2019 VS more than 220,000 promotions in 2020) for GrabFood users, special privileges and discounts from participating famous restaurants from now until November 2020. GrabFood is also using Grab handsome guys from viral on social media to jointly promote a special jacket uniform and thermal delivery bags with Pepsi and GrabFood logos, making it the first collaboration in Thailand and Southeast Asia.
Somchai Ketchaikosol, Chief Marketing Officer of SPBT, said GrabFood is one of SPBT’s key strategic partners. It is strong and excellent in business development and building up brand awareness in all consumer segments. There is a wide array of exciting dining destinations and enticing restaurants listed on its platform. The consumer behavior has changed to match the New Normal, resulted in increasingly reliant on online on-demand food delivery services. Moreover, convenience trend and a wide selection of food and beverages to choose from are key triggers for consumers to order from food aggregator. SPBT has acknowledged the shift in consumer behavior on the back of burgeoning food delivery services market. Hence, Pepsi is confident in continuing its partnership with GrabFood for the second consecutive year to launch “Pepsi x GrabFood” campaign, offering special privileges, value promotions and rewarded points from Pepsi’s partner restaurants.
This year’s campaign highlights new monthly promotions, tempting discounts for new users of up to 60% (maximum of 60 Baht discount). Moreover, SPBT struck landmark collaboration with GrabFood for the first time in Thailand and Southeast Asia to launch co-branding jacket uniform and thermal delivery bags, featuring two logos, two colors: Blue and Green.
Chantsuda Thananitayaudom, Country Marketing Head at Grab Thailand, said the collaboration with Pepsi for this second consecutive year is a proof of success from the campaign last year. This year we have been created a marketing campaign and communicate to reach out to our customers through in-app activities, offering double numbers of promotions and 360 degree integrated media online & offline. Moreover, Pepsi has collaboration with GrabFood to launch co-branding jacket uniform and thermal delivery bags unique design for the first time in Thailand. Grab Thailand is also promoting the word-of-mouth marketing strategy using #grabhandsome to raise awareness about the “Pepsi x GrabFood” campaign for all consumers.
This year’s campaign Pepsi x GrabFood also features 220,000 Promo Codes as well as discounts for both GrabFood existing customers and new customers are eligible for the promo codes and discounts. Customers can enjoy via GrabFood application by selecting Pepsi’s Recommend feature from now until 30 November, 2020.
- Pepsi x GrabFood: Sale Storm – Share the moment of happiness and enjoy food delivery services during rainy season together with Pepsi that can complement every meal and taste.
- Pepsi x GrabFood: Magic Month – Stand a chance to win lots of prizes on Wheel of Fortune from 11-17 August, 2020.
Moreover, Pepsi offers a wide range of enticing dining deals from over 3,000 participating restaurants listed on the GrabFood platform such as KFC, Pizza Hut, BAR B-Q PLAZA, SUBWAY, CHESTER’S, restaurants in CRG, Potato Corner and Zaap Classic, etc.
Special promotion for new users just applies promo codes PEPSINEW to get discounts for new users of up to 60% (maximum of 60 Baht discount) for 129,000 codes (limit at 1,000 codes per day) when ordering food from participating restaurants on Pepsi’s Recommend from today to November 30, 2020.
Exclusively, customers are also entitled to buy Pepsi Max Taste at the price of only 2 Baht with a total of 20,000 deals up for Grab users on September 2, 2020 from participating restaurants on GrabFood. Moreover, customer can collect and redeem points all period campaign.Terms and conditions as designated by GrabFood.For more information, visit Facebook PepsiThai or LINE Official Account @Pepsi as online food orders and delivery services can be made through GrabFood app.*According to market research done by Kantar Worldpanel in February 2020, GrabFood is Thai consumers’ #1 online food delivery platform.