Image by URC

Teams up with Universiti Teknologi MARA to Make Communities O-some

Shah Alam, 11 March 2021 – JACK ‘n JILL Cream-O, the sandwich cookie brand’, is kicking off an initiative of joy and wonder to bring awesome-ness to the community through the ‘JACK ‘n JILL Cream-O Sama-Sama O-some’ campaign. As part of this campaign, Cream-O will be collaborating with local tertiary education institute Universiti Teknologi MARA (UiTM) to execute an exciting community outreach called ‘Projek Komuniti O-some’.

Inspired by its brand ethos ‘to make every day O-some’, Jack ‘n Jill Cream-O will be rallying support for the project through the ‘JACK ‘n JILL Sama-Sama O-some’ campaign which features an exciting contest with a total of RM10,000 in cash prizes. Enjoying their favourite variety of Cream-O sandwich cookies, Malaysians from all walks of life who participate in the campaign’s contest will not only stand a chance to win but will also be contributing to the ‘Dana Projek Komuniti O-some’, a fund that will power the planning, conceptualisation, and execution of the community project, guided by a mentor from the university.

“JACK ‘n JILL Cream-O is the sandwich cookie brand that inspires people to ‘make every day O-some’. While we encourage our consumers to enjoy our products and stand a chance to win O-some cash prizes, we wanted to share O-someness with the community as well. We chose to work with Universiti Teknologi MARA on this project because we were inspired by the impact and effect that their outreach programmes have managed to achieve for communities in Malaysia. We look forward to seeing the project once it is completed and are confident it will be awe-inspiring,” said Emmanuel B. Puno, Senior Vice President (SVP) of URC Snack Foods Malaysia, Indonesia and Singapore.

Work for ‘Projek Komuniti O-some’ will begin 16 April and is expected to be completed in May 2021.

Participate and share the O-someness with others!

Contest period 1 March 2021 – 15 April 2021

  • WhatsApp, Win and Make the Community O-some by this 2 easy steps:
    • Step 1: Buy any JACK ‘n JILL Cream-O and/or Magic products worth RM 5 and above in a single receipt and keep the receipt.
    • Step 2: WhatsApp these details <Name>, <MyKad No.>, photo of receipt and answer this question: The Cream-O free 15% promotion pack is available in 4 variants – Yes/No? and send it to +6011 5500 1878.
    • For every qualified entry, 10 points will be given to the ‘Dana Projek Komuniti O-some’.


  • Stand a chance to win these O-some prizes
    • Grand Prize : RM1200 x1
    • Second Prize : RM800 x2
    • Third Prize : RM200 x36

For more information, visit https://www.facebook.com/creamomalaysia/ .

Let’s make everyday O-some!




About URC Snack Foods (M) Sdn Bhd

URC Snack Foods (Malaysia) Sdn. Bhd., a subsidiary of Universal Robina Corporation of the Philippines, is the producer and distributor of the highly popular Jack ‘n Jill Potato Chips in Malaysia. The company was first incorporated in 1982 and started commercial operations in 1984. Over the years, it has successfully expanded its products from potato chips to a variety of other snack foods under the Jack ‘n Jill brand. Snack foods produced under the brand name includes “Roller Coaster”, “Potato Chips”, “Jigs”, “Corn Curls” and “Chiz King“. In addition to these, URC also produce other products such as “Cloud 9” and “NIPS” chocolates, “Cream-O” and “Magic” biscuits, as well as “Cloud 9” and “Dynamite” candies. URC Malaysia also exports its products to more than 15 countries across the Asia-Pacific and Middle East.

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