We mentioned in Q4, 2020 that Nestlé Malaysia would be launching plant-based Milo in 2021. Now fast forward to April 2020, the food giant has launched not just plant-based Milo Almond UHT but also Nescafé Dairy Free Latte Oat. Both of them are available on Nestlé Malaysia’s official store on Lazada Malaysia. The RTD drinks are in 225ml PET bottle, while the Milo Almond UHT is also come in a 1L carton.
The launch of plant-based Milo and Nescafé came at no a surprise as Nestlé has introduced similar products in other markets. What we are seeing is Nestlé Malaysia is strongly riding the current global plant-based trend by incorporating trending plant-based ingredients such as almond and oat. The strategy is to offer consumers who are lactose intolerant, vegan and vegetarian with plant-based alternatives so that they can also enjoy their favourite Nestlé products.
Nestlé Malaysia has earlier introduced Harvest Gourmet plant-based meat for the foodservice channel with plans to introduce it for the retail channel soon.
Click here to purchase the new plant-based RTD Milo and Nescafé on Nestlé Malaysia’s official store on Lazada.