Thailand’s TrueCoffee, a coffee chain, has made available its signature coffee in ready-to-drink (RTD) format. The latest development shows foodservice including coffee chain is deepening their push toward retail to have a presence in more touch points.
TrueCoffee RTD is available in Americano and Latte in a plastic cup format accompanied by a straw. The price is THB 39 (USD 1.24). TrueCoffee RTD is also available at TrueCoffee outlets or via GrabFood. The new product is expected to compete with Arabus, the existing player in the chilled cup format.