SINGAPORE (27 April 2021) – The French luxury house LOUIS XIII Cognac reveals a new journey of sensations and emotions for clients with the opening of a permanent shop-in-shop, the first of its kind in Southeast Asia. Located within the new flagship shop for The Whisky Distillery that retails some of the world’s finest spirits at One Raffles Place, the new experiential boutique expands LOUIS XIII’s visibility to Singapore’s discerning clients in the city’s bustling central business district.
The shop-in-shop will offer an extraordinary escape to preview upcoming exclusive limited editions and discover intimate tasting rituals. A journey of surprises for each guest, the elegant space comes to life through scenes from the historic vineyards and exclusive LOUIS XIII experiences that welcome old and new friends alike into this historic Cognac family.
The new flagship offers the widest range of LOUIS XIII products available in the domestic market in Southeast Asia, including large and rare bottles such as LOUIS XIII Le Jeroboam, a 3L crystal decanter four times the size of LOUIS XIII Cognac Classic decanter and LOUIS XIII Le Mathusalem, a monumental 6L crystal decanter that makes for an extremely rare and exquisite collector’s item with only 50 produced per year. Each decanter is the life achievement of generations of Cellar Masters, and the opportunity to combine past and future into one single moment of excellence.
As an added limited-availability incentive for avid LOUIS XIII fans, anyone who purchases a decanter of The Magnum (1.5L) throughout the month of May will enjoy an exclusive complimentary pairing experience at Tippling Club for two guests. Curated by Chef-Owner Ryan Clift, guests are invited to enjoy the ritual of tasting LOUIS XIII Cognac alongside a decadent pairing menu in one of Singapore’s top restaurants. With the finest ingredients from N25 Caviar to lobster and foie gras, each of the delicate bites has been created to elevate the tasting experience.
“We are pleased to launch this collaboration for our customers with The Whisky Distillery. As a top retailer for fine spirits, they share our appreciation for uncompromised quality, powerful heritage and visionary craftmanship with a footprint in Singapore’s top luxury retail locations that is unparalleled.” said Tyrel Ball, Rémy Cointreau Managing Director, South East Asia Pacific.
“In recent years, the appeal and demand for premium spirits consumption in Singapore has driven the search for authentic and highly coveted fine spirits,” adds The Whisky Distillery’s Managing Director, Manjit Gill, “The Whisky Distillery is at the forefront of premium spirits of genuine heritage, such as the LOUIS XIII Cognac. We are proud to partner with Rémy Cointreau to showcase the prestigious range of the LOUIS XIII Iconic Collection at The Whisky Distillery’s newest store in One Raffles Place.”
LOUIS XIII boasts a long history of being enjoyed in the region; records show decanters of the coveted Cognac shipping to Singapore as early as 1881. Since its origins in 1874, each generation of cellar master selects the oldest and most precious eaux-de-vie from the cellars for LOUIS XIII. Whatever the occasion, LOUIS XIII embodies the French art of living: the masterful and unique way of playing with conventions while uniting sophistication and spontaneity.
The LOUIS XIII Shop-in-Shop is now open at The Whisky Distillery, One Raffles Place. LOUIS XIII Cognac is also available for purchase at other The Whisky Distillery retail stores across Singapore.