Burger King Malaysia has launched the all-new Seoul Pedas (Spicy) burgers made with 100% patties or Crispy chicken thigh patty, topped with Korean-inspired spicy sauce, American Cheese, Beefacon or Chicken Strips, Fresh vegetables, Mayonnaise and chili bun.
Seoul Pedas is available as Double Beef and Tendercrisp Chicken paired with Fanta.
There is a chance to win a brand new Purple iPhone 12 by purchasing a large Seoul Pedas set meat. T&Cs apply.
We have seen numerous examples of Korean-inspired fast food launches in Southeast Asia, which points to the continued popularity of Korean food among consumers in the region.