GenC is a new vitamin C and collagen drink from Thailand. This sugar-free drink features 200% of the daily recommended intake of vitamin C and 500mg of collagen from Japan. GenC (150ml) only has 20 calories and is priced at THB 15 at 7-Eleven.
GenC enters into an increasingly crowded vitamin water space in Thailand.
To improve visibility, the drink taps into celebrity marketing with Thai television actor and model Phiravich Attachitsataporn, nicknamed Mean, serving as the endorser. GenC also combines vitamin C and collagen to deliver double benefits to consumers.