Home Retailing E-Commerce Rainforest World Music Festival 2021 goes virtual, Sarawak Tourism Board names Shopee...

Rainforest World Music Festival 2021 goes virtual, Sarawak Tourism Board names Shopee as the Official E-Commerce Partner

KUALA LUMPUR, 14 June 2021- The Rainforest World Music Festival (RWMF) is back for a three-day filled excitement from 18 to 20 June 2021, this time virtually and free of charge! With Shopee named as the Official E-commerce Partner, the shows will be streamed via Shopee Live from 6PM onwards, giving access to millions of households across the country to enjoy the festival from the comforts of their own homes.

Since 1998, the RWMF has grown to become a highly anticipated event annually that celebrates culture and heritage through wonderfully composed music. Every year, festival goers around the globe would flock to the foothill of Mt. Santubong in Sarawak to indulge the diversity of world music through workshops, cultural and craft displays, food, and concerts. The festival was cancelled last year due to the pandemic.

The Rainforest World Music Festival 2021 Virtual Experience will see an exciting line-up of artistes: Borneo-born Dayak-European Alena Murang who recently released her new album titled Sky Songs; KEMADA, Sang Rawi, Mathew Ngau, At Adau, Suk Binie’, Nading Rhapsody and World Championship of Performing Arts (WCOPA) champion Tuku’ Kame’.

Sharzede Datu Hj Salleh Askor, Chief Executive Officer of Sarawak Tourism Board said, “The RWMF is a prestigious event that brings people together through music and culture whilst introducing them to the beauty and hidden gems of Sarawak. Our partnership with Shopee allows us to continue to showcase the musical event, but in a different way. There will also be interview sessions with the musicians, prize giveaways, a past performance showcase and more. While we cannot replicate the experience and atmosphere of a live performance, we hope that fans and Malaysians will still get to enjoy this fun-packed showcase with their families at home.”

In addition to RWMF, this year’s Borneo Jazz Festival (BJF) which takes place the following weekend will also be streamed on Shopee Live. Viewers will be serenaded by a string of jazz musicians including Clinton Jerome Chua, O-Ha Soul Band, Nisa Addina, Ta’Dan and the “Prince of Borneo” himself – Pete Kallang from 25 to 27 June at 6PM.

For an immersive virtual experience, the Sarawak Tourism Board has opened an official store on Shopee to feature merchandise from both RWMF and BJF. This includes RWMF and BJF Limited Edition T-shirts, Limited Edition Batik Linut Face Mask, Limited Edition Printed Batik Face Mask, and other attractive products from the Land of the Hornbill. Fans can also enjoy in-store vouchers with up to RM8 off, shipping subsidy of up to RM13 and Coins Cashback capped at RM5 when they buy from the store.

Ian Ho, Regional Managing Director of Shopee said, “We understand that the much anticipated, iconic RWMF and BJF will be held virtually for the first-time ever and are very

excited to be streaming these musical events on Shopee Live for Malaysians across the country to catch. Not only do we get to use our technology to show our support for local talent, we will also put the spotlight on the state’s amazing offerings. As both musical events coincide with our 7.7 Mid Year Sale, we will take the opportunity to drive sales for Sarawakian sellers during this period where everyone can have a good time tuning in to the RWMF and BJF virtual experiences while enjoying a fix of home-cooked Sarawak Laksa, kolo mee and 3 layer tea. Just type ‘Sarawak’ on the Shopee search bar to discover more. We wish Sarawak Tourism Board, and all musicians the best of luck with the virtual experiences.”

While Malaysians catch the festivals, they can also take the opportunity to enjoy free shipping with RM0 minimum spend, 120% Coins Cashback, 7.7 million vouchers with savings up to 77%, as well as earn from a pool of 27 million Shopee Coins and win a PlayStation 5 during the 7.7 Mid Year Sale from 18 June to 7 July.

On Jun 25 Payday Sale and 7.7 Mid Year Sale, users will be able to enjoy special Limited Time Deals, Limited Time Vouchers, and Super Brands Spotlight from over thousands of brands and sellers starting 12AM.

Tune in to Shopee Live on weekdays at 8PM to catch Shopee Guess The Price game show for a chance to take home RM5,000 cash. Double your chances of winning on 18 and 25 June as well as 7 July as there will be an additional episode at 12PM on these dates. The audience too will not go home empty handed. They can join the participants in guessing the product price correctly and win from a pool of more than 100,000 Shopee Coins!

The fun and games continue with the 7.7 Mid Year Sale Show on 6 July from 9PM to 11PM on Shopee Live and TV3. The show offers a jam-packed programme with attractive prizes worth up to RM70,000 as well as 7,777,777 coins to be won through Shopee Shake – Battle Mode and Shopee Lucky Code. Catch performances by local celebrities and claim exclusive vouchers during dedicated Mega Voucher Drops sessions.

For more info on RWMF and BJF on Shopee Live, and the limited edition merchandise, visit https://shopee.com.my/m/rwmf-shopee-live


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