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Yupi and Bakeground launch cake with gummy bears as part of new collaboration

The Indonesian gummy brand Yupi and Bakeground have collaborated to launch an indulgent cake featuring Yupi gummy bears and jellies. The cake comes with a combination of sweet and sour taste to deliver a unique eating experience.

We are seeing Yupi broadening its cooperation with other brands including with cosmetics and now bakery to broaden its consumer base beyond children.

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