Ichitan has launched Ichitan Green Tea X as a new beverage series by giving its existing popular RTD tea drinks with vitamins. . The vitamin-fortified tea beverages are sold in a 350ml bottle priced at THB 15 and are available at 7-Eleven.
The latest RTD tea products include Green Tea X Honey Lemon fortified with vitamin C from the UK, Green Tea X Berry Lemon with vitamin C from the UK and Green Tea X Kyoho Grape featuring vitamin A from Switzerland.
Ichitan’s newest innovation highlights fortifying existing products as a new approach for NPDs in the current environment.