Indonesian milk tea chain Kokumi has announced the launch of its latest Popsicle Okinawa Brown Sugar. This new packaged popsicle is seen as part of the move by Kokumi to expand its product offerings to make them more convenient to consume. At the same time, the pivot towards packaged products will generate extra revenue for the milk tea chain.
In another development, Kokumi has partnered with Mie Sedaap to promote the new Mie Sedaap Singapore Spicy Laksa. Buy purchasing two Kokumi drinks, consumers will receive a pack of Mie Sedaap Singapore Spicy Laksa. The partnership could potentially encourage consumers to consume instant noodle, while drinking milk tea.