Thailand’s General Beverage has announced the launch of Vitaday herbal drink with fingerrot (500mg) and vitamin C (200% of RDI). The is new functional herbal beverage taps into the growing popularity of fingerroot (ąøąø£ąø°ąøąø²ąø¢) or Kaempferia pandurata, which is also known as white krachai or Chinese ginger. Consumers are rediscovering fingerroot’s immunity benefit and its purported ability to fight COVID-19.
In Thailand, fingerrot is generally used as an ingredient for chili pastes and for cooking dishes such asĀ kaeng tai pla.
Vitaday’s latest beverage turns fingerroot into a drink to make it easy to consume.
The resurging popularity of fingerrot highlights how consumers would turn to traditional medicine to find a cure or to improve their body’s resistance. We expect more packaged food and drinks will incorporate fingerrot as an ingredient including in meals during this pandemic.