Eureka Alert + Awake Energy Drink is now available at 7-Eleven outlets in Malaysia. This non-carbonated energy drink by Sabah-based Eureka Drinks is a “cognitive enhancing smart energy drink for the busy professional, competitive eAthlete and anyone looking for a performance edge”.
Interestingly Eureka Alert + Awake has been in East Malaysia since 2020 and is now spreading its wings into West Malaysia.
What is new is Eureka Alert + Awake claims to be the first nootropic energy drink in Malaysia. The reason it is called a nootropic energy drink is because it has choline. Nootropic is used to describe ingredients that can improve aspects of your brain functions such as memory, focus or mood. The other more commonly known nootropic is caffeine.
Eureka Alert + Awake is also fortified with vitamin B complex and guarana.
Eureka Drinks also sells functional beverages in shot format (90ml):
Alert + Awake Xpresshot – ideal for those who take coffee (choline, natural guarana, vitamin B, sugar free)
Alert + Awake Energy Shot (Wild Berry) – in wild berry flavour (choline, natural guarana, vitamin B, sugar free)
Dream Aid Sleep Shot – makes you sleep better at night (choline, natural guarana, vitamin B, sugar free)
Nestle Malaysia has already communicated the word “adaptogens” when promoting its latest Lively Tea. We expect there will be more brands following on the footstep of Eureka Drinks to leverage on “nootropics” or even “adaptogens” to market their functional beverages.
Click here to purchase on Shopee.