The joint venture between Vietnam’s biggest dairy producer Vinamilk and local Del Monte Pacific has finally launched their maiden product in the Philippines. The new Vinamilk Del Monte Tea Bliss Wintermelon Milk Tea (180ml) is the packaged version of the popular wintermelon milk tea.
The joint venture will also be introducing UHT milk, IQ Smart flavoured milk (chocolate, vanilla and strawberry) and shelf stable yogurt drinks (mixed fruits and strawberry) into the Philippines market. The yogurt drinks will come with the Power 10 Vitamin formula and folic acid.
As the new entity into the dairy market, the joint venture is playing safe by introducing tried and tested offerings including tapping into the growing popularity of drinking yogurt. All these products are targeting at the mainstream market. The joint venture is leveraging on Del Monte Pacific’s strong distribution network in the country to reach end consumers.