Nijiya Chu-Hi is now available in the Philippines at 7-Eleven outlets in Luzon. Chu-Hi is an alcoholic drink originating from Japan usually with an alcoholic content starting at 3%. The latest Nijiya Chu-Hi from Japan has 3% ABV and contains 12% fruit juice. It is available in peach and apple.
The launch of Nijiya Chu-Hi and the latest Lemon-Dou from The Coca-Cola Company in the Philippines highlights the growing mindful drinking trend with consumers opting for reduced alcohol.
Nijiya Chu-Hi is a product by Tait Marketing and Distribution Co., Ltd, which is one of the oldest trading companies in Taiwan. The company first launched Nijiya Chu-Hi in Taiwan in 2019. Tait is a subsidiary of Uni-President Group.