URC Indonesia has added Piattos Hexarings to its Piattos portfolio. The new snack is a new potato snack that puts shape and texture at the heart of the eating experience.
Featuring a distinctive hexagonal ring shape, Piattos Hexarings is marketed around its unique shape, highlighting a more intense crunch than conventional potato chips. Available in Roasted Corn Original flavour, the launch reflects a broader snacking trend where brands are using novel formats and textures to create a more engaging sensory experience and stand out in a crowded market.
