Computer giant Acer is selling PredatorShot, the next generation energy drink to rapidly boost power, endurance and reactions, in Thailand. This energy drink is sold at a premium price of THB 20 in a market that is currently dominated by energy drinks priced at THB 10-15. Acer has launched PredatorShot in Taiwan and in Europe.
PredatorShot is enriched with vitamin A and B for those who spend a long time on the computer, especially gamers.
Food and drink targeting gamer lifestyle is the next opportunity as there is no specific products for gamers in Thailand.