Universal Robina Corporation (URC) has unveiled Piattos Sambal Geprek and Sambal Matah flavours in Indonesia. It likely the first branded snack in Indonesia that taps into the popular ayam geprek trend. Ayam geprek is the top most ordered food at Grabfood in Indonesia in 2018.
Ayam geprek is a crispy fried chicken which is smashed then mixed with Indonesian spices usually sambal. Ayam geprek is made popular by Geprek Bensu, founded by celebrity Ruben Onsu. His Ayam geprek has different levels of spiciness and is really hot and spicy. Sambal matah is a spicy condiment from Bali.