Home Retailing E-Commerce Over two million sellers with the “Local Seller” tag on Shopee’s marketplace,...

Over two million sellers with the “Local Seller” tag on Shopee’s marketplace, offering consumers a wide range of authentic, Made-in-Malaysia products

KUALA LUMPUR, 16 Mar 2022 – Shopee’s 3.15 Consumer Day post-campaign findings reveal that the number of Malaysian rural and community businesses participating as Shopee Marketplace sellers has increased 7.5 fold since January 2020 to-date. Apart from driving their financial inclusion in the digital economy with greater e-commerce literacy, participation in Shopee University’s free upskilling over this period increased 49 times. The majority of these new local sellers have scaled their businesses by more than 150%[1] benefiting from increased warehouse and supply chain coverage.

Today, there are over two million sellers with the “Local Seller” tag on Shopee’s marketplace, offering consumers a wide range of authentic, Made-in-Malaysia products. These local sellers continue to use Shopee’s most popular engagement tools such as Shopee Live, Shopee Feed, and live chat to push the boundaries in creating new, exciting and unique shopping experiences for Malaysian consumers[2].

New sellers on the platform benefited with increased audience visits to their store due to sustained growth in Shopee’s platform traffic since pre-pandemic for the last two years. In addition, the Shopee International Platform has given them one-stop access to unlock opportunities in overseas markets, where their goods can reach a wider base of audiences.

Terence Pang, Chief Operating Officer, Shopee

Terence Pang, Chief Operating Officer at Shopee said “We are encouraged by the membership of sellers on our platform and are glad to have been a part of scaling them for sustainable growth. Launching local Malaysian sellers on our platform and upskilling them for e-commerce success is the first step in using technology to service the underserved so that they contribute strongly to local economic recovery.”

“As Malaysian sellers leverage on highly localised mega sales campaigns such as the 3.15 Consumer Day and build longer-term loyalty with customers through immersive and personalised shopping experiences, they are able to participate and contribute to the economy in a real inclusive way. We will continue to equip Malaysians with more e-commerce knowledge and marketing tools to help them achieve greater success.” he added.

Shopee University has empowered over 148,000 sellers across Malaysia since its transition to online format in 2020. They upskilled themselves in over 30 different free Shopee University modules on sales, marketing, and operations online (from beginner to advanced levels) in English, Bahasa Malaysia, and Chinese. Sellers also took advantage of ShopeeXperts Programme, where 27 certified seller-trainers specifically tailor coachings to fellow peer Malaysian sellers who require more digital and financial literacy to operate profitably online.

For example, Shopee seller Liow Chee Kah, owner of Woohuu Store, managed to hit the RM1 million mark within just the first seven months of joining the platform selling slippers. He learned to utilise Shopee Ads and participated in Shopee’s ‘Shocking Sale’ to boost sales.  In addition, Shopee seller Mohamad Hassaidi, of Hasbella Kids Fashion, experienced a 5 times sales uplift last year. He extended his warehouse from his house to a three-floor shoplot and added another two-floors in January 2022. He learned how to drive traffic and boost his online presence from Shopee University’s marketing modules.

Shopee’s credibility and trust as a marketplace with Malaysians also helps boost the awareness and continued loyalty to Shopee’s sellers. In January 2022, based on 11,000 consumer responses gathered, Shopee was named in “Ipsos Trust Track: The Most Trusted Corporations and Institutions in Malaysia (2021)”.

[1] Shopee’s 3.15 Consumer Day findings revealed that new sellers that joined the platform in Jan 2020 have scaled their businesses by more than 150% from January 2020 to December 2021 based on Average Daily Gross Merchandise Value.

[2] The growth of #ShopeeSapotLokal initiatives such as Shopee Seller Support Package and Shop Malaysia Online have seen rural communities upskilled and positioned to achieve more sustainable, long-term growth in e-commerce. Shopee also has existing collaborations with the Malaysian Communications and Multimedia Commission (MCMC) and the Program Pemerkasaan Pendigitalan Usahawan Kecil (PUPUK) programme, to enable Malaysians to leverage on a space equipped with internet connectivity and empower themselves to transition from traditional businesses to marketing on an e-commerce platform. PUPUK@Shopee trains and guides hundreds of rural micro-entrepreneurs at over 800 Keluarga Malaysia Digital Economy Centres (PEDi) throughout the country.


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