Home Food Snack BJC releases new dessert-inspired snacks under Party brand

BJC releases new dessert-inspired snacks under Party brand

BJC has launched new dessert-inspired flavours under its Party sweet potato-based snack brand in Thailand to better engage with its teenage consumer base. The snack brand is tapping into the trend of young consumers trying new menus at cafes to come up with three products inspired by desserts and beverages in cafes such as Lemon Cheesecake, Pink Milk Bingsu and Caramel Latte.

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