Since its launch in August 2021, Indonesia-based foodtech startup OFF FOODS, which makes OFF MEAT, a chicken-like alternative protein, has expanded to 26 cities in Indonesia from Medan to Kupang as of June 2022. The company has partnered with over 100 restaurant and culinary partners in the country.
OFF FOODS has recently launched Ponyaku made from texturized vegetable protein (TVP) and konjac. OFF MEAT Ponyaku is described as appearing “like a chunk of juicy meat when raw and retains the same juiciness when cooked. It has layered textures which allows for the animal meat-alike juiciness, perfect for every dish that you have in mind.”
The company has also launched OFF MEAT Beefless that is said to be “suitable for every Indonesian dish whose main ingredient is beef, from steak to satay.”