Tipco’s Aura mineral water has unveiled a new square bottle that is said to be more robust. The new design is also able to prevent the bottle from rolling too far after it is accidentally dropped on the floor.
According to the company, the square shaped bottle can maximise space, making it possible to display or keep the maximum number of units within a confined space.
However, Tipco did not address the issue of sustainability and did not clearly communicate how the new bottle design can help to protect the environment.
