Chef Cares has collaborates with Chef Pruek Sumpantaworaboot from Iron Chef Thailand to launch a new menu “Spaghetti with Truffle Mushroom Cream Source and Chicken”. This affordable ready meal celebrates French gastronomy and is also the first in Thailand to cook with black truffle, the most highly-priced delicacy of the western world. Chef Cares donates 100% of its profits to charity. The ready meal is now available at 7-Eleven nationwide only at THB 69.
Truffle is seeing a return in popular in NPDs in the Southeast Asia region, which taps into the affordable indulgence trend. Eventually brands will start differentiating between truffle flavour and the real truffle ingredients.