It has been a while since I talked about fresh milk in China. The latest check on JD.com has revealed the price of a 1L Australian air flown Norco fresh milk has declined to RMB 58 from RMB 78. But this decline only affects the 1L pack, which is seen as a move to encourage Chinese consumers to try them out.
Norco said it is expecting to export 5 million litres of fresh milk to China in the coming financial year. At the moment, the cooperative is shipping 5,000 to 20,000 litres of fresh milk per week to China. Plans in the pipeline include introducing smaller bottles (eg 500ml) and flavoured milk.