A Berry Healthy Addition to Your Diet

21 July 2022, Kuala Lumpur – Behold, the king of the berries is back in season to eliminate your blues! Yes, you’ve guessed it! The small azure fruit, the blueberry, is truly the powerhouse of vitamins. The blueberry season generally runs from April to September. The ‘Boost of Blue’ campaign was launched today by the U.S. Highbush Blueberries Council to signify the peak of the season.

The ‘Boost of Blue’ campaign aims to highlight how blueberries offer the perfect boost for your health, to inspire consumers to include blueberries as part of an overall healthy diet, and to motivate those consumers to enjoy more of the exceptionally tasty U.S. Highbush Blueberries.

The blueberry story is a happy one. Nutritionally, these little berries have a lot going for them. These small fruits pack a powerful punch and contain prebiotics which can promote gut health. You can reap extensive health benefits from regularly snacking on blueberries. Packed with antioxidants and phytoflavanoids, these berries are also sources of vitamins K and C, making them the top choice for doctors and nutritionists.

The tiny but mighty blueberries also contain phosphorous (2% of daily value), calcium (15%), and manganese (20%). They are sweet and easily enjoyed either fresh or frozen. Beyond the actual picking of the blueberries, there isn’t an easier fruit to prepare and serve as you don’t need to peel, pit, core or cut them.

Blueberries, native to North America, have been part of life here for 13,000 years. The first highbush blueberry bush was successfully cultivated for commercial production in the early 1900s. Today, U.S. Highbush grow nearly 1 billion pounds of blueberries in North America each year. A delicious legacy indeed! Now everyone around the globe can enjoy these health-giving blueberries.

Not only are blueberries wholesome, they also have tremendous versatility that boosts flavour across an entire menu. It can be used as an appetizer, a beverage, as part of the main course, or as dessert. They are often eaten fresh but can also be enjoyed frozen or dried. To hop on viral trends, you can attempt to make the latest Tik Tok breakfast craze: the baked berry oatmeal, or even give the no-bake blueberry dessert recipe a go!

It’s no wonder these versatile miniature jewels command such great press. Give yourself a blueberry thrill today with these tiny, juicy spheres. They are guaranteed to bring you packets of flavour that burst in your mouth, leaving you craving more each time! Just grab a handful, rinse, and enjoy a boost of blue.

When it comes to blueberries, U.S Highbush Blueberries are one of the best in the world. This very hardworking fruit not only delivers nutrients but can be conveniently consumed by people of all ages. It goes without saying that blueberries are true all-rounders.

To get your hands on some quality U.S. Highbush Blueberries, head on over to major retailers such as AEON, Jaya Grocer, and TF Value to experience this rich and flavourful fruit today.

To find out more, please visit the U.S. Highbush Blueberry Council website  https://www.blueberrycouncil.org/ and also social media pages, Facebook: US Highbush Blueberries Malaysia or Instagram: us.highbushblueberries.my


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