FWD Insurance collaborate with Chef Chumpol Jangprai to introduce special menu from assam tea leaves, local product from the Lahu Doi Pu Meun Community Development Project
Thursday 27 April 2023 – FWD Life Insurance Plc (“FWD Insurance”), led by Ms. Pavarisa Chumvigrant, Chief Branding and Communications Officer, has partnered with Chef Chumpol Jangprai, a 2-Michelin-star chef and UN-appointed “sustainable food ambassador”, to launch special food and beverage menu featuring Assam tea leaves as the main ingredient.
These menus are part of the Lahu Doi Pu Meun Community Development Project, consisting of 3 menu items: Yum Yod Assam Tea and Fried Fish with Herbs, Braised Pork Rice with Assam Red Tea, and Gyoza Yod Cha Pu Muen, along with 2 beverages, namely White Tea Peach Lemon Soda and White Tea Mixed Berry Mojito. These menus will be served at Waan Thai restaurant (Thonglor Soi 9) until June 30, 2023.
The Lahu Doi Pu Meun Community Development Project in Mae Ai District, Chiang Mai Province, aims to promote sustainable growth in society, economy, and environment. FWD Insurance collaborate with the School of Bioresources and Technology of King Mongkut’s University of Technology Thonburi and the Designated Areas for Sustainable Tourism Administration (DASTA) to enhance the economy by improving quality and standardization, and by promoting Assam tea from Doi Pu Muen. This initiative aims to establish a solid foundation for the community’s sustainable development across society, economy, and environment.