The Coca-Cola Company has launched Sprite Lemon+ in Thailand and Australia in line with the global roll-out of the brand’s “Heat Happens” platform. Sprite Lemon+ contains vitamin B3 to help encourage people to ‘think zesty’ and refresh them mentally.
This is a great example of how Sprite combines functionality, while maintaining the brand’s refreshment positioning.
The campaign in Thailand focuses on Gen Z and office workers who encounter stress in their daily life – studying, taking exams, or finding a work-life balance that requires intense refreshment.
In Thailand, Sprite Lemon+ is available in a zero sugar format, while in Australia, it is sold as Sprite Lemon+ and Sprite Lemon+ Zero Sugar.
