Indonesia’s BAE Soju, a soju brand by Orang Tua, has added a new lychee flavoured soju to its original flavour. BAE Soju is made in Tabanan, Bali and was first launched in 2020. BAE Soju has an alcohol content of 17.8% selling ina 360ml glass bottle. The latest lychee variant has an alcohol content of 13%.
We have seen how Southeast Asian companies have started to localise the production of soju by launching their own soju brands to capture consumer interest in this trending Korean alcoholic drink.