Carlsberg has officially introduced 1664 Blanc to the Vietnamese consumers. “As part of one of the leading international brewers, Carlsberg Vietnam is very proud to introduce in Vietnam 1664 Blanc, a premium and elegant lifestyle brand, and one of the fastest growing premium beer brands in the world,” says Onno Rombouts, Managing Director of Carlsberg Vietnam.
Marking their entry into the Vietnam market, 1664 Blanc hosted a premium launch event in Ho Chi Minh City for key opinion leaders in Vietnam – the Blue Night – bringing its playfully elegant positioning to life.
