French Artist Michaël Cailloux collaborates with 1664 Blanc to bring to life a surrealist
Parisian Garden painted across 1664 Blanc and 1664 Rosé cans
SHAH ALAM, 6 October 2022 – France’s No.1 premium wheat beer 1664 Blanc and its raspberry variant 1664 Rosé fascinates consumers with its playful elegance by launching the ‘Art with a Twist’ artist edition cans charmingly designed by French artist Michaël Cailloux.
Building on the encouraging response of the ‘Bon Appétit-Lah’ campaign, the French-Malaysian fusion cuisine with a twist in June, this ‘Art with a Twist’ campaign is an elegant interpretation of art with a twist that elevates the French lifestyle while adding simple aesthetic pleasure to simple occasions here in Malaysia.
Created by famed French artist Michaël Cailloux, whose work is inspired by nature and colours, the artist edition 1664 Blanc and 1664 Rosé cans instil art nouveau naturalism depicting a surrealist Parisian Garden where the French bulldog wanders in and where the flowers are in full bloom. Truly a whimsical masterpiece, the art illustrations around each can and its packaging transports consumers on a blissful journey of playful elegance and discovery.
“1664 Blanc continues to share good taste via a voyage of experiences be it through food, fashion, or art. This latest ‘Art with a Twist’ campaign aims to bring Parisian-inspired elegance and elevate shared moments with friends and loved ones over our fine brew that represents the French essence of good taste,” commented Olga Pulyaeva, Carlsberg Malaysia’s Marketing Director.
Running from now until November; 1664 Blanc’s Art with a Twist looks to deliver an array of artistic pleasures from its artist edition cans to artist edition merchandise that will kick-off the year end festivities. To reward consumers who join in the celebration of art, a host of exclusive merchandise lies in wait for lucky winners.
To take home the limited-edition artist edition collectible can set of either 1664 Blanc or 1664 Rosé, consumers merely need to purchase three full pints, six half pints or one bucket of either variant of 1664 Blanc at their favourite pub. Alternatively, fans can also get two sets of the artist edition collectibles with any purchase of 1664 Blanc beer tower.
For those who are feeling extra lucky, purchase either a can or bottle of 1664 Blanc or 1664 Rosé at participating convenience stores and they might just bag themselves an exclusive artist edition 20” trolley luggage.
At super-hypermarkets and official Carlsberg online stores, an artist edition canvas tote bag lies in wait with purchase of any two four-can pack of 1664 Blanc or 1664 Rosé (while stocks last). An e-commerce exclusive artist edition pack set consisting of 1664 Blanc and 1664 Rosé, is also available solely on e-commerce sites, namely Shopee, Shopee Supermarket, Potboy, and Pandamart.
To find out more about what’s in store, be sure to like and follow @1664BlancMY on Facebook and Instagram or visit www.facebook.com/1664BlancMY or https://1664blancmalaysia.com/ for more details. All promotions and contests are open to non-Muslims aged 21 and above. When purchasing and enjoying 1664 Blanc or 1664 Rosé, remember to always #CelebrateResponsibly – if you drink, don’t drive!
