CJ CheilJedang has launched Bibigo Mandu PlanTable in Indonesia as a plant-based alternative. Bibigo Mandu PlanTable is a a plant-based mushroom dumpling made from 100% plant-based ingredients.
The company has exported the plant-based dumpling to 10 countries such as Australia, Singapore, Malaysia, Mexico and the United Arab Emirates. CJ CheilJedang‘s plant-based food brand PlanTable has sold 3 million units since its launch 10 months ago.
Indonesian consumers are still in the gyoza (Japanese dumpling) phase. Even Green Rebel has its own plant-based Vegan Gyoza. Shifting consumers to Korean dumpling or Mandu could be a bit of a challenge. Perhaps CJ CheilJedang can entice the taste buds of Indonesian consumers with more Korean flavoured plant-based foods.