KUALA LUMPUR, 5 January 2023 – OREO, the world’s favourite cookie brand is turning red again to celebrate the upcoming Chinese New Year. Riding on the festivities, the newly-launched OREO Lychee Orange takes inspiration from the iconic red colour of the season to symbolise prosperity. So as we enter the year of the Rabbit, OREO is thrilled to add joy to the festivities of Malaysian families, with a lucky & prosperous cream flavour.
This limited edition flavour features the classic OREO cookie filled with the refreshing citrus notes of orange, along with the sweet, tropical taste of lychee, creating a unique and delicious twist on the beloved classic flavour experience. Staying true to the red theme, the cookie is also made with a red velvet cookie base, and in line with the #OREOTURNSRED tagline.
Amongst many others, Chinese New Year is a time for luck and prosperity. To add to that, oranges and lychee have long been associated with abundance and good fortune. With the launch of OREO Lychee Orange in the year of the Rabbit, claimed to be the luckiest sign within the Chinese zodiac, OREO is bringing all of these elements together for a truly fortuitous celebration.
“We are a brand that champions fun and playfulness amongst families across Malaysia and we are excited to be celebrating Chinese New Year with the launch of OREO Lychee Orange. This fun and delicious new flavour is the perfect way to bring bountiful luck and prosperity to you and your family,” said Vikram Chandratrey, Marketing Head, Oreo SEA & Indonesia, Mondelēz International.
The new limited edition OREO Lychee Orange is available nationwide in all major hypermarkets and supermarkets, starting from RM3.43 for the single pack and RM6.93 for the multipack. Keep an eye out for them in the cookie aisle and be sure to grab a pack and make your Chinese New Year celebrations sweeter and filled with fun times, luck and prosperity. Alternatively, shop them on Shopee or Lazada while stocks last!
“We are always looking for new and innovative ways to surprise and delight our fans with exciting flavours and we are confident that our new OREO Lychee Orange will be a hit with our Malaysian fans. We can’t wait for them to try this new flavour and see what they think,” added Chandratey.
OREO is also hosting an OREO Lychee Orange nationwide contest until 31 January 2022, to bring good luck and prosperity into your home. To enter the contest, simply purchase RM8.00 and above of any OREO products (must include OREO Lychee Orange) in a single receipt. Next, send your full name, NRIC number, and photo of receipt to the WhatsApp number 018-287 4617. Participants will be in the running to win exciting prizes, which includes the grand prize of a year’s supply of groceries worth RM12,000, RM500 Ang Pao and RM200 Touch n’ Go credit!