Home Food Ice Cream Nestlé Malaysia celebrates Chinese New Year with all new KitKat Pink

Nestlé Malaysia celebrates Chinese New Year with all new KitKat Pink

Nestlé Malaysia is celebrating the auspicious Chinese New Year with KitKat Pink. The all new KitKat Pink is a flavored ice cream covered in chocolate strawberry cheesecake, topped with strawberry pieces & crispy KitKat wafers.

Pink can be the new red, a colour traditionally associate with Chinese New Year. The colour pink has the added advantage of having a greater appeal to the younger demographic. Perhaps brands can consider pink when promoting treats for Chinese New Year in the future.

Nestle KitKat Pink comes in a paper-based packaging in line with Nestlé’s commitment to sustainability.

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