This Year of the Rabbit, Pepsi has launched zodiac-themed cans in Malaysia including one featuring a rabbit.
The carbonated soft drink brand also encourages consumers to switch to the 1.5 litre pack to avoid wastage. It is a common scene at Chinese New Year parties of unfinished beverages in cans left on the table. In line with the the trend of eliminating waste, Pepsi encourages consumers to upsize their choice to a 1.5 litre pack where one can pour to the right portion. This way, health-consious consumers can also measure how much they have consumed.
In addition to that, Pepsi has sweetened the deal with a special game powered by QR code for everyone to enjoy. With every purchase of three 1.5-litre Pepsi bottles, you will get free limited edition Pepsi cups* that you can serve the Pepsi and play the Pepsi Cup Game. The game also encourages consumers to celebrate with their friends and family without being distracted by their digital devices where everyone just glued to the screen.
Each cup has a QR code you can scan, which takes you to a site that has three different games that you and your family can play.
*Applicable only at selected outlets.