PepsiCo Vietnam’s recent Meal Can Project celebrates iconic dishes from across the country, reinforcing Pepsi’s role as the perfect mealtime companion. Specially designed cans feature beloved Vietnamese favorites such as Bún Bò, Phở, Cơm Tấm, Bún Chả, and Bánh Mì, making the brand feel even more connected to everyday dining culture.
he initiative was driven by a desire to honour local cuisine and showcase the diversity of Vietnam’s food heritage directly on pack. By linking Pepsi with the pride of Vietnamese meals, the campaign delivers a simple yet powerful message: Love Vietnamese food, love Pepsi.
