Mizone, Danone’s popular sports and vitamin drink brand in China, returns to surprise consumers with a limited‑edition Catnip flavour. This launch follows the debut of its intriguingly refreshing Grass flavour in 2025, further showcasing Mizone’s playful approach to flavour innovation in the functional beverage space.
Catnip (猫薄荷 or literally “cat mint” in Chinese) is a perennial herb in the mint family, with jagged leaves and small white or purple flowers. It contains nepetalactone, which triggers playful or euphoric reactions in many cats.
Catnip plays a dual role: it serves as a cat‑themed flavour while also reflecting the rise of the pet economy centered on cats. In China, cats have surpassed dogs in popularity due to their suitability for smaller city apartments and lower maintenance needs, making the cat economy larger than the dog economy.
