Indonesia’s Mayora Indah has recently entered into the carbonated soft drink segment with Nipis Madu Lime Soda. The 330ml beverage in PET bottle is positioned as an affordable refreshing fizzy drink.
Nipis Madu Lime Soda enjoys the health halo from having jeruk nipis (key lime) and madu (honey) as its key ingredients. Drinks made from key lime and honey are popular in Indonesia and the beverage is known for its various health benefits. Nipis Madu Lime Soda is set to compete with other soft drinks in the lemon-lime segment.