The world’s largest tea and herbal drinks manufacturer partners with DKSH to establish a presence in leading supermarket chains and grow market share in Vietnam.
Ho Chi Minh City, February 7, 2023 – DKSH Business Unit Consumer Goods, a leading partner for companies seeking to grow their consumer goods business in Asia and beyond, has been entrusted by Lipton Teas and Infusions to represent its portfolio of products across Vietnam. In this new partnership, DKSH will be providing a full range of services to support the business across marketing, sales, logistics and distribution services to support the entire product portfolio of Lipton Teas and Infusions.
With a clear focus on expanding its presence in the Vietnam market, Lipton Teas and Infusions will continue to develop the mainstay black tea but also target key consumer demands and health trends for segments such as functional, herbal, and green tea. Thanks to Lipton Teas and Infusions partnership with DKSH, the accessibility supported by the broad and deep coverage of DKSH will be expanded across Vietnam’s General Trade, Modern Trade, Food Service and Online channels bringing more sharing occasions and drinking moments with Lipton Teas and Infusions tea and the consumers across Vietnam.
Lipton Teas and Infusions has been enhancing the drinking moments of tea for over 150 years with its total portfolio having over 34 brands such as Lipton, PG Tips, T2, Pukka, and Lyons being sold in over 100 countries worldwide and with a number one brand share of tea in 58 countries.
Jennifer Antczak, President Australasia of Lipton Teas and Infusions said: “This partnership is a key step to our Lipton Teas and Infusions growth strategy. We are confident that we have found a great partner in DKSH who will help us realize the potential of our incredible tea brands in Vietnam.”
Terry Seremetis, DKSH Business Unit Head, Consumer Goods commented: “For DKSH, Lipton Teas and Infusions is the type of visionary partner that we want to collaborate and win together with. This partnership is an example of how results can be achieved when like-minded organizations work together.”