BJC Foods (Malaysia) Sdn Bhd has launched Wise Cottage Fries Sambal Udang in Malaysia as the Ramadan and Hari Raya festive flavour. Sambal Udang or prawn sambal is a Malay dish of prawns stir-fried in a rich, spicy sambal sauce.
Sambal udang is a popular cuisine-inspired snack flavour. In 2020, rival Jack ‘n Jill launched a similar flavour for its potato chips in Malaysia.
