Home Country Malaysia New Wise Cottage Fries Sambal Udang for Ramadan and Raya

New Wise Cottage Fries Sambal Udang for Ramadan and Raya

BJC Foods (Malaysia) Sdn Bhd has launched Wise Cottage Fries Sambal Udang in Malaysia as the Ramadan and Hari Raya festive flavour. Sambal Udang or prawn sambal is a Malay dish of prawns stir-fried in a rich, spicy sambal sauce.

Sambal udang is a popular cuisine-inspired snack flavour. In 2020, rival Jack ‘n Jill launched a similar flavour for its potato chips in Malaysia.

 

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