Ichitan is tapping into the Japanese know-how with the release of a new functional water that helps Thai consumers to sleep better. The Thai beverage giant’s latest pH Plus water contains medical-grade CBD hemp extract with alkaline water to promote deep rest and maintain body balance. The new beverage tackles common issues faced by modern consumers including stress, anxiety, and poor sleep quality.
We see functional beverages targeting three key areas namely energy including both mental and physical energy, digestion including weight management and stress and mental wellbeing. pH Plus with CBD plays in the area of sleep and mental wellbeing.